TECHNICAL · SEO GLOSSARY
Hotel Schema
The schema.org Hotel type (a LodgingBusiness subtype) used to mark up hotel websites with structured data — the specific subtype for full-service hotels as distinct from other lodging types. Includes starRating, amenityFeature, containsPlace (HotelRoom), and aggregateRating as key properties for hotel rich results and Google Hotel Search integration.
Definition
Hotel schema uses the `Hotel` type from schema.org — the specific subtype of `LodgingBusiness` for full-service hotels (as opposed to BedAndBreakfast, Hostel, Motel, or Resort). The distinction between using `Hotel` vs the generic `LodgingBusiness` matters for Google Hotel Search category matching. Implementation: the `Hotel` type is declared in the `@type` property of the JSON-LD block. For multi-property hotel groups, each property page has its own `Hotel` schema block with that property\'s specific address, geo coordinates, star rating, amenities, and room types. The parent group can be referenced via `parentOrganization`. Common implementation errors: (1) Using `LocalBusiness` type instead of `Hotel` — loses hotel-specific property support. (2) Confusing `starRating` (official classification, Rating type) with `aggregateRating` (guest review score, AggregateRating type). (3) Missing `amenityFeature` — the most valuable property for Google Hotel Search filter matching. (4) `containsPlace` missing room type descriptions — limits room-level rich result eligibility. (5) JavaScript injection — hotel schema added by JavaScript after page load may not be processed for Hotel Search integration; must be in the initial HTML response. All Hotel schema implementations should be validated with Google\'s Rich Results Test and DeepSEOAnalysis server-rendering detection.
Why it matters for SEO
Using the correct `Hotel` type (rather than `LocalBusiness` or `LodgingBusiness`) ensures Google can categorise the property correctly in Hotel Search and apply hotel-specific data processing. Complete `amenityFeature` and `starRating` data affects filter matching, star tier display, and the hotel\'s visibility in structured accommodation discovery interfaces. Server-rendering is especially important for hotel schema because Google Hotel Search may process it at the time of indexing (not at re-crawl), making JavaScript-injected schema particularly risky.
How DeepSEOAnalysis checks this
DeepSEOAnalysis checks whether the Hotel type is declared, validates server-rendering of the schema, checks starRating uses Rating type with correct ratingValue, checks amenityFeature is present as a LocationFeatureSpecification array, and validates aggregateRating subproperties.
Useful tools and resources
GLOSSARY
Related terms
technical
Hotel SEO
Search engine optimisation for hotels and accommodation providers — competing against OTA dominance through hyper-local and niche content, implementing Hotel/LodgingBusiness schema with amenityFeature and containsPlace properties, participating in Google Hotel Search for direct booking visibility, and managing Core Web Vitals on image-heavy hotel websites.
Read definition →technical
Lodging Schema (LodgingBusiness)
The schema.org LodgingBusiness type and its subtypes (Hotel, BedAndBreakfast, Hostel, Motel, Resort, CampingPitch) used to mark up accommodation provider pages with structured data — including amenityFeature, containsPlace (HotelRoom), starRating, and aggregateRating properties.
Read definition →technical
Amenity Schema (LocationFeatureSpecification)
The schema.org LocationFeatureSpecification type used to describe amenities and features of hotels, lodgings, and other facilities within LodgingBusiness, Hotel, and HotelRoom schema blocks — enabling amenity filter matching in Google Hotel Search and structured amenity display in knowledge panels.
Read definition →technical
Hospitality Schema
The collective structured data types and properties used by hotels, restaurants, venues, and other hospitality businesses — including Hotel/LodgingBusiness, FoodEstablishment/Restaurant, MenuSection/MenuItem, amenityFeature, and EventVenue schema types for structured data across the hospitality sector.
Read definition →structured data
Structured Data
Machine-readable annotations added to HTML — usually JSON-LD — that explicitly describe what a page is about to search engines and AI systems.
Read definition →See how your site scores on Hotel Schema.
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