STRUCTURED DATA · SEO GLOSSARY
Occupational Health Schema
Schema.org patterns for occupational health services — ProfessionalService for B2B workplace health, MedicalBusiness for clinical occupational medicine, hasOfferCatalog for DSE assessment and return-to-work services.
Definition
Occupational health (OH) schema bridges clinical and B2B service contexts: (1) **B2B OH services** (employer-facing): ProfessionalService schema for DSE (Display Screen Equipment) assessments, return-to-work programmes, fitness-for-work assessments, workplace health surveillance — target audience is HR managers and employers, not individual patients; (2) **Clinical OH** (employee/patient-facing): MedicalBusiness schema for OH physicians, occupational health nurses, and OTs delivering clinical OH — memberOf SEQOHS (Safe Effective Quality Occupational Health Service) accreditation or AOHNP (Association of Occupational Health Nurse Practitioners) as supplementary credential; (3) **hasOfferCatalog for OH services**: DSE assessment, manual handling training, pre-employment medicals, health surveillance (noise, COSHH, vibration), ergonomic assessment, vocational rehabilitation, mental health at work programmes; (4) **Audience segmentation in schema**: OH services often have dual audiences (individual employees seeking help vs employers buying occupational health contracts) — separate schema blocks or separate pages per audience type; (5) **SEQOHS accreditation**: SEQOHS is the UK NHS-recognised quality mark for OH providers — surfaces in memberOf.
Why it matters for SEO
Occupational health straddles B2B and clinical SEO — the schema type choice (ProfessionalService vs MedicalBusiness) depends on the primary audience. SEQOHS accreditation is a verifiable quality mark for NHS and large employer contracts.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates schema type selection for OH services, checks hasOfferCatalog DSE/return-to-work specificity, and confirms server-rendering of all OH schema.
Useful tools and resources
GLOSSARY
Related terms
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Occupational Therapist SEO
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Read definition →structured data
Health Professional Schema
Schema.org implementation for HCPC-regulated and other health professionals — ProfessionalService or MedicalBusiness @type, memberOf regulatory body and professional associations, and individual Person schema with hasCredential for mandatory registrations.
Read definition →ymyl
HCPC OT Registration E-E-A-T
HCPC registration (OTxxxxxx) as an E-E-A-T signal for occupational therapist websites — the Health Professions Order 2001 legally protects the title, making HCPC registration the primary credibility signal for OT content.
Read definition →See how your site scores on Occupational Health Schema.
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