STRUCTURED DATA · SEO GLOSSARY
Occupational Therapist Schema
MedicalBusiness schema for occupational therapist websites — medicalSpecialty: OccupationalTherapy, HCPC and RCOT as memberOf, hasCredential for STAR/ASI certification, areaServed for telehealth OT.
Definition
OT schema implementation: (1) **Practice level**: MedicalBusiness with `medicalSpecialty: "OccupationalTherapy"`, `memberOf` HCPC and RCOT as Organisation nodes, address/geo/telephone, openingHoursSpecification, aggregateRating; (2) **Person/employee level**: Person entity with HCPC OTxxxxxx in hasCredential, MRCOT post-nominal in name field, STAR certification for ASI-certified OTs, BAHT membership for hand therapists; (3) **Telehealth configuration**: for online-only OT, use `areaServed: {"@type": "Country", "name": "GB"}` instead of PostalAddress and omit geo coordinates; (4) **Service-level hasOfferCatalog**: DefinedTermSet listing paediatric and adult OT specialisms — sensory integration, stroke rehabilitation, hand therapy, mental health OT, occupational health assessment; (5) **Condition pages**: MedicalCondition schema on DCD, autism, stroke, and other condition guide pages with ICD-10 codes and `possibleTreatment` pointing to OT service pages; (6) Server-rendered — schema in initial HTML.
Why it matters for SEO
medicalSpecialty OccupationalTherapy provides semantic precision. memberOf with HCPC provides credential verification. hasOfferCatalog enables service-level schema. Telehealth areaServed configuration prevents local address misrepresentation for home-based OTs.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates MedicalBusiness type, medicalSpecialty value, memberOf Organisation precision, hasCredential structure, and server-rendering status.
Useful tools and resources
GLOSSARY
Related terms
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Occupational Therapist SEO
Local and YMYL SEO strategy for HCPC-registered occupational therapists — combining MedicalBusiness schema, HCPC/RCOT E-E-A-T signals, and bifurcated paediatric/adult content architecture.
Read definition →ymyl
HCPC OT Registration E-E-A-T
HCPC registration (OTxxxxxx) as an E-E-A-T signal for occupational therapist websites — the Health Professions Order 2001 legally protects the title, making HCPC registration the primary credibility signal for OT content.
Read definition →structured data
Health Professional Schema
Schema.org implementation for HCPC-regulated and other health professionals — ProfessionalService or MedicalBusiness @type, memberOf regulatory body and professional associations, and individual Person schema with hasCredential for mandatory registrations.
Read definition →See how your site scores on Occupational Therapist Schema.
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