LOCAL · SEO GLOSSARY
Tiler E-E-A-T
E-E-A-T for tilers — CSCS Blue Card, portfolio by tile brand and room type, waterproofing system knowledge, movement joint placement, large format levelling clips, and named tiler profiles.
Definition
Tiler E-E-A-T requirements: (1) Experience: project portfolio by tile type and room — large format 120×60cm porcelain bathroom in [City] with BAL flexible adhesive and Mapei Ultracolor Plus grout in Anthracite; herringbone natural stone kitchen floor with Lithofin MN sealer; wetroom with Schlüter Kerdi tanking, linear drain, and R11 porcelain; (2) Expertise: movement joint knowledge (BS 5385 requires movement joints at structural changes, around perimeter of tiled areas, and at max 4.5m intervals in wall tiling — failure to include joints causes adhesion failure and tile loss); adhesive classification (C2 S1 or S2 for flexible/wet areas, C1 for standard dry wall tiling); large format tile handling (cutting large porcelain requires diamond blade and water cooling, manual score-and-snap cutters do not work); (3) Authoritativeness: CSCS card verifiable by employer; TrustMark verifiable at trustmark.org.uk; Checkatrade profile with photos; (4) Trustworthiness: guarantee on tiling workmanship; waterproofing system named (BAL, Ardex, Wedi, Schlüter — not anonymous "waterproofing"); written quote with tile quantities, adhesive specification, and grout specification.
Why it matters for SEO
Failed tiling (tiles falling off, grout cracking, wetroom leaks) is a significant problem in the trade — caused by incorrect adhesive, missing movement joints, and inadequate waterproofing. Content demonstrating movement joint knowledge and waterproofing system specification converts buyers who have experienced failed tiling.
How DeepSEOAnalysis checks this
DeepSEOAnalysis checks for FAQPage schema covering waterproofing and movement joint questions, validates hasCredential in schema, and confirms canonical URL correctness on room-specific service pages.
Useful tools and resources
GLOSSARY
Related terms
local
Tiler SEO
"Tiler [city]", "tiling contractor [city]" — CSCS Blue Card as E-E-A-T signal; service pages by room type (bathroom, floor, kitchen, outdoor, wetroom); grout and adhesive knowledge; R-rating for slip resistance.
Read definition →local
Tiler Schema
HomeAndConstructionBusiness schema for tilers — hasCredential CSCS Blue Card and TrustMark, serviceType by room and surface type, aggregateRating, and FAQPage for waterproofing, adhesive, and grout questions.
Read definition →local
Wetroom Installation SEO
"Wetroom installation [city]", "wetroom conversion [city]" — tanking membrane system; floor former and gradient; linear drain vs central drain; R11 slip resistance; DDA/Part M accessibility compliance for level-access shower.
Read definition →onpage
Local SEO
SEO optimisation for location-based search queries — ensuring a business appears in Google\'s local pack and map results for "near me" and city-specific searches.
Read definition →See how your site scores on Tiler E-E-A-T.
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