LOCAL · SEO GLOSSARY
Tiler Schema
HomeAndConstructionBusiness schema for tilers — hasCredential CSCS Blue Card and TrustMark, serviceType by room and surface type, aggregateRating, and FAQPage for waterproofing, adhesive, and grout questions.
Definition
Tiler schema: (1) @type: HomeAndConstructionBusiness; (2) hasCredential: [{ @type: EducationalOccupationalCredential, credentialCategory: "qualification", name: "CSCS Blue Card — Level 2 Wall and Floor Tiling" }, { @type: EducationalOccupationalCredential, credentialCategory: "certification", name: "TrustMark Registered" }]; (3) serviceType: ["Bathroom Tiling", "Floor Tiling", "Kitchen Tiling", "Wetroom Installation", "Outdoor Tiling", "Stone Restoration", "Large Format Tiling"]; (4) areaServed: towns and postcodes covered; (5) aggregateRating from Google or Checkatrade; (6) FAQPage: "what adhesive do you use for wet areas?" (flexible waterproof adhesive, S1 or S2 classification, primer required on absorbent backgrounds), "how do you waterproof a wetroom?" (tanking membrane — BAL Tank-it, Wedi, Schlüter Kerdi), "what R-rating tile do I need for my bathroom floor?" (R10 for residential bathrooms, R11 for commercial wet areas and wetrooms), "do you supply tiles or just the fitting?" (depends on company), "how long does bathroom tiling take?" (1–2 days for average bathroom).
Why it matters for SEO
FAQPage schema for waterproofing and adhesive questions captures comparison-phase queries from buyers who have been quoted by multiple tilers and are trying to evaluate technical competence. Being the credible technical answer converts the sceptical buyer.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates HomeAndConstructionBusiness schema with CSCS credential, confirms FAQPage acceptedAnswer completeness, and checks JSON-LD server-rendering.
Useful tools and resources
GLOSSARY
Related terms
local
Tiler SEO
"Tiler [city]", "tiling contractor [city]" — CSCS Blue Card as E-E-A-T signal; service pages by room type (bathroom, floor, kitchen, outdoor, wetroom); grout and adhesive knowledge; R-rating for slip resistance.
Read definition →local
Tiler E-E-A-T
E-E-A-T for tilers — CSCS Blue Card, portfolio by tile brand and room type, waterproofing system knowledge, movement joint placement, large format levelling clips, and named tiler profiles.
Read definition →local
Wetroom Installation SEO
"Wetroom installation [city]", "wetroom conversion [city]" — tanking membrane system; floor former and gradient; linear drain vs central drain; R11 slip resistance; DDA/Part M accessibility compliance for level-access shower.
Read definition →onpage
Local SEO
SEO optimisation for location-based search queries — ensuring a business appears in Google\'s local pack and map results for "near me" and city-specific searches.
Read definition →See how your site scores on Tiler Schema.
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