TECHNICAL · SEO GLOSSARY
Check-in Schema (checkinTime / checkoutTime)
The schema.org checkinTime and checkoutTime properties used within LodgingBusiness and Hotel schema to declare standard check-in and check-out times — allowing these details to appear in hotel knowledge panels and structured accommodation search displays.
Definition
Check-in and check-out times are declared in LodgingBusiness/Hotel schema via the `checkinTime` and `checkoutTime` properties. Format: ISO 8601 time string, e.g. `"checkinTime": "14:00"`, `"checkoutTime": "11:00"`. These properties inform Google\'s hotel knowledge panel where check-in/check-out information is commonly displayed. For hotels with flexible check-in or late check-out policies, the standard time can be supplemented with content (in the hotel FAQ or policy page) explaining the flexibility options — FAQPage schema on the policy page can surface these details in AI Overviews. The same properties apply to BedAndBreakfast, Hostel, and other LodgingBusiness subtypes. Accurate check-in/check-out data also prevents a common guest frustration: assuming industry-standard times (3pm check-in, 11am check-out) when the property\'s actual times differ. Properties should be kept up to date — properties that have changed their check-in policy should update their schema to match. `checkinTime` and `checkoutTime` are less frequently missing than `amenityFeature` or `starRating` but add completeness to the hotel schema block and improve the richness of knowledge panel display.
Why it matters for SEO
Guest accommodation decisions include check-in and check-out time compatibility with travel schedules — especially for guests arriving by scheduled transport. Accurate check-in schema data in the hotel knowledge panel reduces pre-booking enquiries about arrival times and prevents negative review sentiment from guests who assumed different times. FAQPage schema supplementing check-in information with flexible check-in policy details (early check-in, luggage storage) addresses the practical planning queries that appear in voice and AI search.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates the presence of `checkinTime` and `checkoutTime` in LodgingBusiness/Hotel schema as part of overall schema completeness assessment. Server-rendering of the complete schema block including these properties is verified.
Useful tools and resources
GLOSSARY
Related terms
technical
Hotel Schema
The schema.org Hotel type (a LodgingBusiness subtype) used to mark up hotel websites with structured data — the specific subtype for full-service hotels as distinct from other lodging types. Includes starRating, amenityFeature, containsPlace (HotelRoom), and aggregateRating as key properties for hotel rich results and Google Hotel Search integration.
Read definition →technical
Lodging Schema (LodgingBusiness)
The schema.org LodgingBusiness type and its subtypes (Hotel, BedAndBreakfast, Hostel, Motel, Resort, CampingPitch) used to mark up accommodation provider pages with structured data — including amenityFeature, containsPlace (HotelRoom), starRating, and aggregateRating properties.
Read definition →technical
Amenity Schema (LocationFeatureSpecification)
The schema.org LocationFeatureSpecification type used to describe amenities and features of hotels, lodgings, and other facilities within LodgingBusiness, Hotel, and HotelRoom schema blocks — enabling amenity filter matching in Google Hotel Search and structured amenity display in knowledge panels.
Read definition →technical
Hospitality Schema
The collective structured data types and properties used by hotels, restaurants, venues, and other hospitality businesses — including Hotel/LodgingBusiness, FoodEstablishment/Restaurant, MenuSection/MenuItem, amenityFeature, and EventVenue schema types for structured data across the hospitality sector.
Read definition →technical
Hotel SEO
Search engine optimisation for hotels and accommodation providers — competing against OTA dominance through hyper-local and niche content, implementing Hotel/LodgingBusiness schema with amenityFeature and containsPlace properties, participating in Google Hotel Search for direct booking visibility, and managing Core Web Vitals on image-heavy hotel websites.
Read definition →See how your site scores on Check-in Schema (checkinTime / checkoutTime).
The free DeepSEOAnalysis audit checks check-in schema (checkintime / checkouttime) and 100+ other signals. Full report, no signup.
Run a free audit →