TECHNICAL · SEO GLOSSARY
Exercise Schema
Schema.org `ExerciseAction` structured data for workout articles and fitness guides — declaring exercise type, muscle groups, equipment requirements, and fitness activity context for exercise-focused content.
Definition
`ExerciseAction` is a schema.org `Action` subtype for content describing physical exercise. It can be applied to workout articles, exercise guides, fitness programme content, and instructional fitness content. Key `ExerciseAction` properties: (1) **`exerciseType`**: the type of exercise — "Strength training", "Cardio", "Yoga", "HIIT", "Pilates"; (2) **`sportsActivityLocation`**: a `SportsActivityLocation` reference where the exercise takes place; (3) **`agent`**: the `Person` (trainer) or `Organization` (gym) performing or providing the exercise instruction; (4) **`object`** or **`instrument`**: equipment used — "Dumbbells", "Resistance bands", "Barbell". `ExerciseAction` is primarily useful for structured fitness content where the exercise type and context are core to the page\'s meaning. It is more frequently applied to recipe-format fitness content ("4-week beginner strength training programme") than to general fitness blog posts. `HowTo` schema is often more applicable than `ExerciseAction` for step-by-step workout instructions — `HowTo` with `step` arrays captures the instructional structure of workout guides and is more likely to generate rich results.
Why it matters for SEO
Exercise and workout content is among the highest-volume informational query categories — "beginner gym workout", "home workout plan", "strength training programme" — with significant AI Overview presence. HowTo or ExerciseAction schema on structured workout content increases AI citation probability for fitness programme queries.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates `ExerciseAction` or `HowTo` schema on fitness instructional content, checks required property completeness, and confirms server-rendering. HowTo schema with step arrays is flagged as the preferred pattern for step-by-step workout instructions over bare `ExerciseAction`.
Useful tools and resources
GLOSSARY
Related terms
technical
Fitness Schema
Schema.org structured data for fitness businesses — using `SportsActivityLocation` for fitness studios and gyms, `LocalBusiness` for personal trainers, `ExerciseAction` for workout content, and `Person` schema with `hasCredential` for trainer qualifications.
Read definition →technical
Sports Organisation Schema
Schema.org `SportsOrganization` structured data for sports clubs, athletic associations, and competitive sports organisations — covering team, league, competition, and sports facility relationships.
Read definition →technical
Personal Trainer Schema
Schema.org `Person` structured data for personal trainer bio pages — covering `hasCredential` for PT qualifications, `knowsAbout` for specialisations, `worksFor` for the training business, and `aggregateRating` for review display.
Read definition →technical
Personal Trainer SEO
SEO strategy for personal trainers and fitness coaches — covering local search for in-person PTs, national content authority for online coaching, specialisation keyword strategy (postnatal fitness, weight loss, sports conditioning), and fitness schema implementation.
Read definition →technical
Coaching Schema
Schema.org structured data for coaching businesses — using `LocalBusiness` or `ProfessionalService` with service-type `hasOfferCatalog`, `Person` schema for coach bios with `hasCredential`, and `Course` schema for structured coaching programmes.
Read definition →See how your site scores on Exercise Schema.
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