TECHNICAL · SEO GLOSSARY
Health Service Schema
Schema.org `MedicalBusiness`, `HealthAndBeautyBusiness`, and `MedicalClinic` structured data for health services businesses — covering the YMYL implications for health content, practitioner credential schema, and MedicalSpecialty declarations.
Definition
Health service schema covers the range of schema.org types for health-related businesses, from YMYL medical providers to wellness businesses. The key types: (1) **`MedicalBusiness`**: extends `LocalBusiness`, serves as the base for all healthcare and medical businesses; (2) **`MedicalClinic`**: specific to clinic settings — physiotherapy clinics, chiropractic practices, sports medicine clinics; (3) **`Physician`**: for individual medical practitioners — GP practices, specialist consultants; (4) **`HealthAndBeautyBusiness`**: for non-clinical health and beauty businesses — massage therapists, aestheticians, holistic therapy practices, beauty salons; (5) **`DietNutrition`**: for nutritionists and dietary advice content. YMYL considerations: MedicalClinic and Physician schema are unambiguously YMYL — all content on these pages requires the highest E-E-A-T standards. `hasCredential` on `Physician` and clinical practitioner `Person` schema must accurately reflect regulated qualifications (GMC registration, GPhC registration, HCPC registration). For non-clinical health businesses (personal trainers, health coaches, wellness practitioners), `HealthAndBeautyBusiness` or `LocalBusiness` avoids the YMYL classification of `MedicalBusiness` types where appropriate — content should be clearly scoped to non-clinical wellness rather than medical treatment.
Why it matters for SEO
Correct schema type selection for health services directly affects YMYL classification and E-E-A-T evaluation. Incorrectly using `MedicalClinic` schema for non-clinical wellness businesses implies medical treatment claims that require clinical E-E-A-T — while appropriate health service schema matches the content scope and regulatory status of the actual business.
How DeepSEOAnalysis checks this
DeepSEOAnalysis validates schema type appropriateness for health business model, checks `hasCredential` for regulated health practitioner registration (GMC, GPhC, HCPC), validates MedicalClinic `medicalSpecialty` declarations, and confirms all health service schema is server-rendered.
Useful tools and resources
GLOSSARY
Related terms
technical
Wellness SEO
SEO for wellness businesses — yoga studios, meditation apps, nutritionists, naturopaths, and holistic health practitioners — covering wellness-specific schema, YMYL-adjacent content handling, certification E-E-A-T, and content strategy for wellness authority building.
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Health Coaching SEO
SEO strategy for health coaches and wellness practitioners — navigating the YMYL-adjacent nature of health content, E-E-A-T requirements, certification and qualification display, and content strategy for online health coaching businesses.
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Personal Trainer Schema
Schema.org `Person` structured data for personal trainer bio pages — covering `hasCredential` for PT qualifications, `knowsAbout` for specialisations, `worksFor` for the training business, and `aggregateRating` for review display.
Read definition →technical
Coaching Schema
Schema.org structured data for coaching businesses — using `LocalBusiness` or `ProfessionalService` with service-type `hasOfferCatalog`, `Person` schema for coach bios with `hasCredential`, and `Course` schema for structured coaching programmes.
Read definition →technical
Fitness Schema
Schema.org structured data for fitness businesses — using `SportsActivityLocation` for fitness studios and gyms, `LocalBusiness` for personal trainers, `ExerciseAction` for workout content, and `Person` schema with `hasCredential` for trainer qualifications.
Read definition →See how your site scores on Health Service Schema.
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